Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It encompasses more than care for the environment. Development is sustainable if it also takes into account economic, human and social aspects.

At USP Marketing PR we are aware of our current (small) roll in making the future better. Therefor we do the utmost by not only realizing what our footprint will be, but also helping where we can, within our possibilities. If you have any suggestions or tips about our corporate responsibility, please feel free to send us an email at




Plastic Footprint 

In collaboration with ANVR and MVO Nederland USP Marketing PR inspired the Dutch travelers in Summer 2018 to reduce their footprint during their holiday with 5 practical tips:

1. Check whether you can drink tap water at your holiday destination: bring a refillable bottle.
2. Say 'no' to plastic straws.
3. Always carry a (shopping) bag with you.
4. Bring shampoo, shower gel and body lotion yourself.
5. Fancy a holiday getaway? Join local beach clean-ups!

Do you want to know more about reducing your travel footprint? Read our press release about this subject here



Wakibi is an ambitious Dutch foundation that provides small loans to entrepreneurs in developing countries through its crowdfunding platform. With micro credits they get the chance to build an independent life and improve their own life and that of their environment. In this way, contributing to poverty reduction, self-reliance and sustainable development can start from as little as € 25. From the small farmer in India who needs a new cow, to the single mother in Peru who wants to expand her shop - private individuals and entrepreneurs choose which project they support. If the loan has been repaid, the money can be reinvested or paid out in a new project. Wakibi has CBF accreditation and is affiliated with Goeden Doelen Nederland. 100% of each investment goes to the entrepreneurs and 0% goes to Wakibi. See also

USP Marketing PR is proud to help Wakibi with trade marketing and PR. 


Plastic Whale 

Plastic Whale is the first professional plastic fishing company in the world. A social enterprise with a mission: make the world’s waters plastic-free and create value from plastic waste. It started in 2011 with a single challenge to build a boat made of plastic waste. Today, they have a fleet of ten design boats made from Amsterdam Canal Plastic.

USP Marketing PR joined on one of the fishing trips to collect plastic out of the Amsterdam Canals. After Pride 2018 USP Marketing PR organized a fishing tour for the international press visiting Amsterdam.