Our team at USP Marketing PR consists of travel industry and media experts, based in Amsterdam. They are passionate about what they do, they don’t take no for an answer, are result driven and dedicated to sharing their expertise and experience with you.
Jeannette is CEO and founder of USP Marketing PR. She obtained a Bachelor degree in Tourism Management and lived and worked in Austria for a couple of years, where she got inspired to found USP in 1994. Ever since she has been a passionate and result driven entrepreneur and communications professional with an extensive (online) media and partner network. She regularly gives presentations on various topics because of her experience in PR and marketing. Jeanette has an eye for talent which helped her create a team full of creative and ambitious PR professionals, who together are the core of USP Marketing PR.
Alexandra is Commercial Director & New Business Developer at USP Marketing PR and has 12 years of experience in Public Relations, Sales and Marketing for world-class travel, aviation and lifestyle brands. She has already seen much of the world, but there is still plenty to discover! She is a proud mother, feels completely at home in luxury hotels and loves discovering new places. Alexandra has an extensive network of national and international contacts in the tourism industry and a wide network of Benelux media. She oversees the key accounts and is always on the lookout for new opportunities for USP clients and USP Marketing PR.
Ninette grew up in an international family and developed her passion for travel at an early age. With part of her studies completed in Toronto and starting her business career in Dubai in Social Media Management, she gained a deep understanding for marketing and social media in different cultures. She is a ‘Rotterdammer’ at heart having obtained both her Bsc International Communication and Media and Msc Marketing Management at the Erasmus University in Rotterdam. Before starting her career at USP she was able to develop her marketing skills at luxury cosmetics and coffee brands. Her specializations are copy writing and concept development and will always approach PR activities with an ‘outside-the-box’ mentality.
Anne has been a part of USP Marketing PR for several years now. She ongoingly supported the team whilst obtaining her Bachelor International Marketing & Communications and her Master Media & Business. Anne completed a part of her studies in Seoul, South Korea and wrote her thesis in collaboration with L’Oréal. With her positive and curious attitude, Anne is very devoted to everything she does and always aims to make the most out of a challenging situation. She loves the vibrant and international environment USP is operating in as well as the innovative marketing (destination) and PR initiatives that go hand in hand with this.
Highly experienced sales & marketing representative with demonstrated history in offering ‘turn-key’ representation services in the Belgian market for our clients. From travel trade lobbying and liaison, to tour operator and travel agency training, roadshows and sales missions, sales calls, advertising and promotions, exhibitions and events, product development and strategic counsel.
Anouk is Senior PR consultant and has 12 + years of experience in Public Relations in the fashion, interior, sport and travel segments. She has a degree in Fahion and Branding at the Amsterdam Fashion Institue. Her energy flows by designing and rolling out creative, yet suitable plans for brands, besides this she maintains a high standard for personal communication and is a real relationship builder. She doesn’t think out of the box, as in her eyes it’s better to have no box at all; everything is possible as long as it fits the brand strategy and the end consumer. She likes to dive into brands, with her branding background she works in in the field of PR but also certainly gives advice in the field of brand strategies both online and offline. Anouk lived in countries as Portugal and Sri Lanka. She chose these countries mainly because of the waves, as she loves to surf. Besides being a PR consultant, anouk is also a yoga teacher.
With a background in European Studies and NIMA Marketing Communication, Martine has 15+ year experience in the PR field. Having developed a strong interest in sustainability and how it can positively impact society through innovation, she aims at promoting more conscious ways of travelling respectful of the environment and of local populations. In the past years, she has combined this goal with her specific interest for seaweed. Whenever she can, Martine loves getting outdoor to bike or sail.
Nomadic in spirit, Dimitri freelances from wherever the wind (read: Wi-Fi) takes him. Creative strategy is his trade, as it has been for over 10 years. He conceives and develops brand identities, marketing campaigns and business development tools, and has a broad international network to help implement these. Dimitri has lived in Japan, Paris, Portugal and Senegal, each of which resulted in the co-creation of new and exciting business ventures to promote cultures, entertainment and last but not least, have fun.
Lolithe operates as Consultant in the USP Marketing PR team after she first completed her Bachelor's degree in Media, Information & Communication and then obtained her Master's degree in Business Communication and Digital Media. During her studies, she gained experience abroad in London and Cape Town, which also encouraged her wanderlust. Lolithe is open-minded, creative and others often describe her as a go-getter. At USP she gets stimulated to keep growing due to the international environment combined with creative marketing and PR representations. She is looking forward to creating a more extensive network in the business world and a pocketful of experience in PR and marketing.
Elies started for USP almost 2,5 years ago and is currently working as a PR Executive. Her career at USP started with a traineeship during which she discovered her love for Public Relations. Elies completed her studies Commercial Economics: Global Marketing & Sales, for which she also gained experience living in Seoul, South-Korea. Working at USP gained her experience in the segments social media marketing, influencer marketing and building media relationships. Elies loves creating creative concepts and is an active and positive linchpin, who knows how to make the best of every project.
Cennet is the rock of the USP team. She started as an intern a year ago and has grown to PR Executive. PR, marketing and events is her thing and her social skills ensure that her network expands quickly. Cennet is responsible for setting up numerous successful events for clients and USP. Her passion is of course travel but also music and creativity are important elements in her life. She is extremely motivated to expand her knowledge and to further master the craft of PR and Marketing.