The USP Marketing PR team consists of travel industry and media specialists, located in Amsterdam. They possess a deep passion for their work, embrace challenges as opportunities, are committed to achieving the best outcomes, and are wholeheartedly devoted to imparting their expertise and know-how with you.
Jeannette is CEO and founder of USP Marketing PR. She obtained a Bachelor degree in Tourism Management and lived and worked in Austria for a couple of years, where she got inspired to found USP in 1994. Ever since she has been a passionate and result driven entrepreneur and communications professional with an extensive (online) media and partner network. She regularly gives presentations on various topics because of her experience in PR and marketing. Jeanette has an eye for talent which helped her create a team full of creative and ambitious PR professionals, who together are the core of USP Marketing PR.
Alexandra, the Commercial Director & New Business Developer of USP Marketing PR, brings over 12 years of expertise in Public Relations, Sales, and Marketing within the realms of prestigious travel, aviation, and lifestyle brands. Having explored various corners of the globe, she remains eager to uncover more. She is a proud mother, feels completely at home in luxury hotels and relishes the thrill of unearthing new destinations. Alexandra possesses a broad network of connections within both the national and international domains of the tourism industry, as well as an extensive reach within Benelux media. She manages the key accounts and continually seeks fresh prospects to benefit both USP clients and USP Marketing PR.
Ninette grew up in an international family and developed her passion for travel at an early age. With part of her studies completed in Toronto and starting her business career in Dubai in Social Media Management, she gained a deep understanding for marketing and social media in different cultures. She is a ‘Rotterdammer’ at heart having obtained both her Bsc International Communication and Media and Msc Marketing Management at the Erasmus University in Rotterdam. Before starting her career at USP she was able to develop her marketing skills at luxury cosmetics and coffee brands. Her specializations are copy writing and concept development and will always approach PR activities with an ‘outside-the-box’ mentality.
Anne has been a part of USP Marketing PR for several years now. She ongoingly supported the team whilst obtaining her Bachelor International Marketing & Communications and her Master Media & Business. Anne completed a part of her studies in Seoul, South Korea and wrote her thesis in collaboration with L’Oréal. With her positive and curious attitude, Anne is very devoted to everything she does and always aims to make the most out of a challenging situation. She loves the vibrant and international environment USP is operating in as well as the innovative marketing (destination) and PR initiatives that go hand in hand with this.
Marieke grew up in France and developed a strong interest in travelling and different cultures at a very young age. Coming back to the Netherlands when she was 16 years old she then started an education in fashion which led her to spending 2 years in Denmark. After completing her Bachelor and Masters degree in French language and Communication at the University of Groningen she gained a lot of PR experience working for the French National tourism office. During these 9 years she organized many presstrips and press events for various French destinations. She also acquired a lot of experience in content writing. Marieke loves to ski and being outdoors, with a touch of luxury to come back to.
Anouk is Senior PR consultant and has 12 + years of experience in Public Relations in the fashion, interior, sport and travel segments. She has a degree in Fahion and Branding at the Amsterdam Fashion Institue. Her energy flows by designing and rolling out creative, yet suitable plans for brands, besides this she maintains a high standard for personal communication and is a real relationship builder. She doesn’t think out of the box, as in her eyes it’s better to have no box at all; everything is possible as long as it fits the brand strategy and the end consumer. She likes to dive into brands, with her branding background she works in in the field of PR but also certainly gives advice in the field of brand strategies both online and offline. Anouk lived in countries as Portugal and Sri Lanka. She chose these countries mainly because of the waves, as she loves to surf. Besides being a PR consultant, anouk is also a yoga teacher.
With a background in European Studies and NIMA Marketing Communication, Martine has 15+ year experience in the PR field. Having developed a strong interest in sustainability and how it can positively impact society through innovation, she aims at promoting more conscious ways of travelling respectful of the environment and of local populations. In the past years, she has combined this goal with her specific interest for seaweed. Whenever she can, Martine loves getting outdoor to bike or sail.
Lolithe operates as Consultant in the USP Marketing PR team after she first completed her Bachelor's degree in Media, Information & Communication and then obtained her Master's degree in Business Communication and Digital Media. During her studies, she gained experience abroad in London and Cape Town, which also encouraged her wanderlust. Lolithe is open-minded, creative and others often describe her as a go-getter. At USP she gets stimulated to keep growing due to the international environment combined with creative marketing and PR representations. She is looking forward to creating a more extensive network in the business world and a pocketful of experience in PR and marketing.
Elies started for USP moren than 3 years ago and is currently working as a PR Consultant. Her career at USP started with a traineeship during which she discovered her love for Public Relations. Elies completed her studies Commercial Economics: Global Marketing & Sales, for which she also gained experience living in Seoul, South-Korea. Working at USP gained her experience in the segments social media marketing, influencer marketing, media events and building media relationships. Elies loves creating creative concepts and is an active and positive linchpin, who knows how to make the best of every project.
Meet Billie, the newest addition to the USP team. Billie started as an intern and continued to work with us while now completing her final year in Creative Business. Billie's passion for the creative industry, marketing, and communication was ignited during an enriching study abroad experience in New York, where her design skills flourished. Her global perspective and love for international experiences extends beyond academics, with past stints living in Singapore and Germany with her family. She is excited to apply her academic skills and accumulate valuable PR and marketing experience while enjoying the international aspects of the job.